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Lebenslauf-Beispiel

Sales Representative / Account Manager

CV example for sales representatives, account managers and sales professionals. With quota-attainment examples and tips for B2B vs B2C applications in the UK.

Harry Fletcher

harry.fletcher@example.co.uk·+44 7700 778899·London·linkedin.com/in/harryfletcher
Kurzprofil

B2B Account Executive with 5 years of experience in SaaS sales — full-cycle from prospect to close. Achieved 138% of quota in 2025 at Salesforce UK (deal size £55-160K, sales cycle 4-7 months). Strong experience with multi-stakeholder enterprise deals in the finance and retail sectors.

Berufserfahrung

Account Executive — Mid-Market

Jan 2023 — Heute
Salesforce UK · London

Full-cycle sales: from outbound prospect to signed contract. Focus on mid-market clients (ÂŁ50M-ÂŁ500M revenue).

  • Quota attainment 2025: 138% (ÂŁ2.1M ARR closed vs ÂŁ1.5M target).
  • #3 on the UK Mid-Market leaderboard out of 22 AEs in H1 2025.
  • Won largest UK Mid-Market deal Q4 2024: ÂŁ340K ARR, 6-month cycle, 7 stakeholders.

Sales Development Representative

Aug 2020 — Dez 2022
Personio UK · London

Outbound prospecting in UK&I and the Nordics. Generating MQLs for the AE team.

  • 147% of SQL target in 2022; team record for outbound meetings in a single month (38).
  • Wrote the playbook for cold outreach in the fintech niche; adopted internally by 14 SDRs.
Ausbildung

BA Business Management

Sep 2016 — Jun 2020
University of Leeds · Leeds
Kenntnisse
B2B SaaS Sales·Salesforce CRM·MEDDPICC·Outreach.io·LinkedIn Sales Navigator·Forecasting·Stakeholder mapping

Vorlage: modern · Farbe: orange

Wie schreibt man einen starken Lebenslauf als sales representative / account manager?

Konkret, ohne Floskeln — was bei Personalern wirkt.

Quota attainment is THE key metric

Nothing convinces sales recruiters like concrete quota attainment per year. Write it precisely: "138% of quota 2025 (ÂŁ2.1M ARR closed vs ÂŁ1.5M target)". Add ranking if you worked in a team ("#3 on the UK Mid-Market leaderboard out of 22 AEs"). Avoid vague terms like "successful sales results".

Deal size, cycle length, stakeholder count

For enterprise roles, whether you can close multi-stakeholder deals matters. For big wins, mention deal size, sales cycle and stakeholder count ("ÂŁ340K ARR, 6-month cycle, 7 stakeholders"). This is how sales leaders gauge whether you fit their average ACV and deal complexity.

Methodology and tools count

Mention the sales methodology you have been trained in (MEDDPICC, MEDDIC, BANT, Challenger, SPIN) and the CRM/tooling you actively manage (Salesforce, HubSpot, Outreach, Gong). An AE without methodology references at senior level is a red flag in the UK market.