Cover Letter Example
Sales Representative / Account Manager
Example cover letter for a sales representative / account manager application. The structure — greeting, opening, body, closing — is what UK recruiters expect. Use as a starting point and adapt to your own experience and the vacancy.
Harry Fletcher
I am writing to express my strong interest in the Senior Account Executive Enterprise role at HubSpot UK. The combination of your organisation and this position aligns closely with the direction in which I want to take my career.
In my current role as Account Executive — Mid-Market at Salesforce UK, I have gained experience in closing multi-stakeholder enterprise deals. Alongside that, I actively focus on building an outbound playbook for a new niche — for me that is an essential part of the work. I recognise in the HubSpot UK job advert the way these elements come together.
I would welcome the opportunity to discuss my application further in person. You can reach me at harry.fletcher@example.co.uk or on +44 7700 778899.
Template: Modern · Addressed to: HubSpot UK
How to write a strong cover letter as a sales representative / account manager
The four standard blocks — and what to put in each.
1. Opening — why THIS role
In one sentence name the specific role and company. In the second sentence note where you saw the vacancy if relevant. Avoid generic openers like 'I am writing to apply for your position'.
2. Body — why you fit
This is where you make the match. Take two or three concrete elements from your background that map one-to-one to the vacancy. For sales representative / account manager: mention results in numbers (where possible), specific systems, certifications or projects.
3. Company motivation — why THIS organisation
One or two sentences on why you specifically want to work there. Concrete and specific: a product, a strategic move, a cultural marker.
4. Closing — concrete call to action
Ask for an interview. State your availability. Sign off with 'Yours sincerely'. Total length: 250-400 words, one page.